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The original article was published in Chinese on “IT Times”, a famous magazine in IT field in China. I think there are a lot of merits in it and translated the key points into English.


While we are still discussing the success of eBay, Amazon, Yahoo, and Google in the textbooks in our universities, those Internet Giants actually failed badly in China. On the contrary, their Chinese competitors achieved great successes by going the completely opposite way.Those American Internet websites failed mainly because of their ways of thinking. Even if they have the best people, the biggest capital, the most advanced technologies, they will continue to fail if they don’t change their ways of thinking and their ways of doing things in China. What contribute to their failures then?

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