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In my previous post, I mentioned the reasons why I would like to write down the ideal culture in my opinion and explained the most important culture for a development organization, “Goal-Oriented”. It’s deeply embedded with the purpose of the existence of the development organizations.

If the purpose of a development organization is to help the business serve the customers, to grow the revenue and to improve the margin by cutting cost, how can it achieve that goal? The answer is sound and clear, through innovation. Thus the second ideal culture:

Ideal Culture Number Two: Innovation

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